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FCA Digital Certified Program

Digital Advertising

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Unlimit your Opportunity

Reach more Buyers, more effectively, with the most powerful dealership advertising solution

Dealer.com Advertising delivers the strength and resources necessary to reach and influence every shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration, and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires.

For Canadian dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close.

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Strategic Support and Partnership

You’re never on your own with Dealer.com Advertising. Our Digital Strategists proactively partner with you to align your strategy with our technology, guiding you through your options and engaging operational teams to consistently deliver optimally relevant ads. Once your dealership’s campaigns are underway, your dedicated Digital Strategist monitors them on your behalf, optimizing for relevance and engaging real-time bidding technologies to ensure they’re served across the right websites or in the search engines at ideal moments in the car shopping process.

Paid Search

Dealer.com Paid Search, the foundation of your advertising strategy, is the most awarded and most trusted paid search technology in automotive. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.

Using our Paid Search platform and proprietary bid and keyword management strategies, your dedicated Digital Strategist will optimize your campaigns based on your dealership goals. Prior performance educates future campaign decisions to ensure goals are reached without overbidding. Our campaign management strategies were designed specifically with automotive dealers’ needs in mind.

Expanded Text Ads:

Expanded Text Ads are a mobile supported ad format that helps call our more important information to potential shoppers and is used to build all ad copy upon launch.

Vauto inventory enhancing campaigns:

Our Vauto partnership highlights the most attractive features of your inventory as they relate to other similar vehicles within your market.

Price Extensions:

We utilize price extensions to add value to your paid search ads by bringing relevant pricing information right to shoppers when they’re on the search engine results page.

Remarketing Lists for Search Ads (RMLSAs):

Using current shopper behaviour, we ensure your campaigns are positioned to place additional focus on targeting customers who have shown previous intent by visiting your website. This helps to make it more difficult for your competition to conquest your shoppers.