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FCA Digital Certified Program

Digital Advertising

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Industry-leading mobile video campaigns

Established in 2001, UnityWorks is a recognized pioneer and industry leader in the delivery of scalable, data-driven driven video campaigns for automotive dealers. We combine data, customer intelligence and proprietary technology to deliver customized video experiences that maximize engagement and conversion throughout the purchase cycle. Mobile is a consumer behavior, not just a device. That is why UnityWorks takes a “mobile first” approach to all of our design, content and campaign experiences.

Our in-house production team of writers, designers, editors and voice talent along with our proprietary technology distinguishes us in the industry and allows us to produce tens of thousands of high quality custom videos every month at an affordable price. From our video-enabled campaigns to our Virtual Test Drive video products, we provide a variety of innovative sales and service solutions that drive results for thousands of dealerships and partners across North America.

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Pre-roll Advertising Campaigns

Pre-Roll Advertising: Sales & Service

Place your dollars where they multiply

Our industry-leading, micro-targeted pre-roll campaigns allow you to target prospects in your immediate area, engaging shoppers and driving traffic to your store. Our pre-roll campaigns identify in-market auto intenders within an average 40-km radius of your store. Using leading third-party networks and data management platforms, we’re able to find the best prospects to serve compelling video pre-roll ads on hundreds of websites and gaming apps. We maximize reach and effectiveness by connecting with customers and driving them to custom video-rich landing pages. Campaigns are also highly effective at reaching and engaging service intenders with promotions and special offers to maximize ROI.

UnityWorks campaigns deliver completed video view rates and click through rates at 2x industry averages

Package Includes:

  • Targeted Video Campaign
  • Campaign Management and Optimization
  • Monthly Reporting
  • Inbound Sales Call Tracking
  • Video Showcase Page with Offer
  • Website Remarketing

Facebook Video Campaigns

With over 1.8 billion users every month and 100 million hours of video watched every day, Facebook campaigns are among the most efficient and cost-effective ways to target and engage your customers. Each campaign will feature a 15-second dealer branded video ad that showcases a selected model and offer created specifically for Facebook Newsfeed ads. The video ads communicate key selling messages even when viewed in muted play to drive traffic to a custom landing page on your website.

Package includes:

  • 15-Second Video Ad
  • Campaign Management and Optimization
  • Monthly Reporting

Model Video Showcase

The Model Video Showcase is a customized destination page for your multi-channel video campaigns (pre-roll, Facebook or email) designed to emotionally engage shoppers with compelling model video experiences. These videos utilize OEM and brand approved footage and photos to help move a shopper closer to a vehicle of choice at the dealership.

Our Model Video Showcase player highlights your featured campaign model along with additional video content and current local offers. Shoppers can also easily navigate to a 60-second Virtual Test Drive of models within a dealer’s lineup.

This video-rich experience deepens consideration and drives conversion with on-page links to the dealer’s specific model inventory and lead capturing components to complete the sale. The Model Video Showcase can be embedded into a dealer website as a core video destination for model-specific multi-channel campaigns.

Package Includes:

  • New Model Lineup with a 60-Second Virtual Test-Drive of Each Model
  • One Model Offer Per Month
  • Strong Call to Action Options
  • Embedded into your dealership website
  • Mobile Optimization